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TRAVELBOOK.DE



TRAVELBOOK.DE

Positioning TRAVELBOOK


The typical TRAVELBOOK.de user ...

 ... loves travelling on a regular and diversified base-last minute, beach, city breaks, wellness holidays or adventure trips.

... is modern, open-minded, communicative and likes to share his/her vivid travel memories.

... is always dreaming of the next holidays

Target Group

  • More than 1,1 Mio. male user and 500.000 female user
  • 70% are between 20 and 49 years old
  • 41% have a monthly household income of €3,000 and above
  • 75% are employed
  • 44% have a high level of education

Quelle: *AGOF internet facts 2015-03, time period Ø-month, based on onliners aged 14 years and above (52.79 m.).


Reach:

  • 2.799.232 Mio. Visits Online*, 990.309 Visits Mobile**
  • 14.897.012 Page Impressions Online*, 1.423.674 Page Impressions Mobile**
  • 1,44 Mio. Unique User Online*, 0,44 Mio. UU Mobile**

* IVW April 2015. AGOF internet facts 2015-04, time period Ø-month, based on onliners aged 14 years and above (55.62 m.).** IVW Apri 2015, AGOF mobile facts March 2015


Pricing and formats

The rate for the placement of advertising media is calculated from the CPM of the desired advertising forms and the number of ad impressions (AIs).

Example for price calculation
Number of ad impressions 100,000
Format Super Banner
Placement Rubric
CPM € 40
Calculation 100,000 * € 40 / 1,000
Costs € 4,000

Contact


Stefan Portune

Stefan Portune
General Manager Marketing SPORT BILD / COMPUTER BILD

Axel-Springer-Str. 65
10888 Berlin
Germany

+49 40 347 24336

+49 40 347 26910

+49 151 43822445


Contact


Philipp H. Mankowski

Philipp H. Mankowski
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin
Germany

+49 30 2591 72572

+49 30 2591 72555


Factsheet

All important facts and information at one glance: