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die aktuelle


Editorial Concept

die aktuelle - Guarantor for high circulation in the weekly people segment.

  • Germany's quickest PEOPLE magazine with reports on VIPs, show stars and lifestyle.
  • Exciting and emotional entertainment for trendy women over who stayed young.
  • Extensive wellness, beauty, health and food topics presented in a precise and inspiring way.
  • Extra puzzle magazine with 18 pages at the magazine’s centre.
The competitive environment of people magazines, die aktuelle has the highest retail sale of 295,000 copies (IVW IV/2015: die aktuelle, Bunte, Gala, Frau im Spiegel, inTouch, in – Das Star & Style Magazin, OK!)

die aktuelle: Self-confident, informative and entertaining.


Key Figures

  • Publication day: Saturday 
  • Publication frequency: weekly
  • Copy price: € 1.60
  • Paid circulation (IVW I/2016): 369,708 copies
  • Reach (ma Presse I/2016):  
    • Total:  2.6% / 1.79 million
    • Women:  4.3% / 1.51 million
    • Men:  0.8% / 0.28 million


Rates and Formats 2016

Formats Avg. Rate Price Zone 1 Price Zone 2
(Not bookable) PD: Jan.-Feb.,
June-Aug., Dec.
PD: Mar.-May, Sept.-Nov.
1/1 € 11,200 € 10,880 € 11,410
1/2 € 7,085 € 6,940 € 7,230
1/3 € 5,490 € 5,380 € 5,600
Format across gutter
2/1 € 22,400 € 21,980 € 22,820
2 x 1/2 € 11,200 € 10,990 € 11,410

All rates in €, plus VAT.

Download factsheet here.



Target Group

die aktuelle Basis
Gender Women 84 51
Men 16 49
Age 14-19 years 2 7
20-29 years 2 14
30-39 years 7 14
40-49 years 13 18
50-59 years 20 18
60- 69 years 21 13
70 years and older 35 18
Household net income Up to € 1,000 8 7
€ 1,000 to € 1,249 8 5
€ 1,250 to € 1,499 9
7
€ 1,500 to € 1,999 18 16
€ 2,000 and above 57 66

Composition in %
Source: ma Presse I/2016, German-speaking population 14 years and older, 69.24 million


Combinations

The following combinations are available for booking:

Contact


Anett Groch

Anett Groch
General Manager Women´s Magazines

Großer Burstah 18-32
20457 Hamburg
Germany

+49 40 347 22737

+49 40 347 22738


Contact


Philipp H. Mankowski

Philipp H. Mankowski
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin
Germany

+49 30 2591 72572

+49 30 2591 72555