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BILD der FRAU - Gut kochen & backen

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BDF - Gut Kochen & Backen


Simple, fast and delicious!



BILD der FRAU - Gut kochen & backen


Editorial Concept

The magazine is a competent guide and gives ideas for everyone who is excited
about cooking and baking – from beginners to experienced hobby chefs. It offers many
new recipes, as well as additional tips and tricks. Furthermore, it supports readers with
their daily meal planning and helps their families to live in a healthy way.

BILD der FRAU-Gut kochen & backen is a colourful mix of magazine sections, optically generous presentations and double pages packed with information.


Other Key Topics

  • Regional and international gourmet cuisine
  • Baking lessons and desserts
  • Hospitality and party ideas with decoration tips
  • Fitness cuisine with background information and recipes


Key Figures

  • Publication day: Friday
  • Frequency of publication: 6 times per year
  • Copy price: € 1.95
  • Paid circulation (retail sales + subscr.): 102,507 copies
    (Ø IVW II/2015 - I/2016)
  • Reach (b4p 2015 III):
    • Total:       2.0 % / 1.38 million
    • Women: 3.6 % / 1.28 million
    • Women: 0.3 % / 0.10 million


Rates and Formats 2016

Formats Rates
1/1 € 13,400
1/2 € 9,650
1/3 € 7,460


All rates in €, plus VAT.

Download factsheet here.


Dates 2016

Issue No. Publication Date Ad Deadline Printing Materials Deadline
1 08/01/2016 04/12/2015 09/12/2015
2 29/01/2016 03/02/2016 11/02/2016
3 29/04/2016 01/04/2016 06/04/2016
4 01/07/2016 03/06/2016 08/06/2016
5 26/08/2016 29/07/2016 03/08/2016
6 21/10/2016 23/09/2016 27/09/2016


Target Group

BILD der FRAU
Gut kochen & backen
Basis
Gender Women 92 51
Men 8 49
Age 14-19 years 2 7
20-29 years 6 14
30-39 years 13 14
40-49 years 19 18
50-59 years 22 18
60-69 years 17 13
70 years and older 22 18
Household net income Up to € 1,000 6 7
€ 1,000 to € 1,249 5 5
€ 1,250 to € 1,499 8 7
€ 1,500 to € 1,999 18 16
€ 2,000 and above 63 65

Composition in %
Source: b4p 2015 II, German-speaking population 14 years and older, 69.24 million

Contact


Claudia Heyden

Claudia Normann

Axel-Springer-Platz 1
20350 Hamburg
Germany

+49 40 347 23369

+49 40 347 27883


Contact


Philipp H. Mankowski

Philipp H. Mankowski
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin
Germany

+49 30 2591 72572

+49 30 2591 72555