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BILD der FRAU


Quantity. Closeness. Quality.



BILD der FRAU


Editorial Concept

BILD der FRAU is the versatile informative and entertaining magazine for women who are in charge of their own lives. It covers the complete spectrum of life in a clear, smart and competent way – and always with heart.

BILD der FRAU has an outstanding guide function that can be found in all of the categories and sections of the magazine.
 
BILD der FRAU helps with everyday decisions. Examples of this are sections such as "Consumer now", "What Should I Cook Tomorrow?" or "Check of the week".

BILD der FRAU is relaxing and entertaining - with colums, exclusive interviews and wellness & photo reports.

BILD der FRAU takes its reader’s problems and concerns seriously. It offers strength and self-confodence, as well as providing self-help information.
 
BILD der FRAU conveys values, takes its own stand and gets involved. This is represented by the many current topics and campaigns in the magazin.

BILD der FRAU lets its readers have a say - for example, in sections such as "Your Current Opinion" and "Women Help Women".

BILD der FRAU promotes log-term charitable and socio-political commitment with the GOLDENE BILD der FRAU - Germany's biggest prize for women is awarded annually to five women honored for their extraordinary achievemenrs as volunteers.

BILD der FRAU - Quantity. Closeness. Quality.


Key Figures

  • Publicationday: Friday
  • Publication frequency: weekly
  • Copy price: € 1.20
  • Paid Circulation (IVW I/2016): 824,942 copies
  • Reach (ma Presse I/2016):
    • Total:         8.2 % / 5.65 million
    • Women: 15.2 % / 5.38 million
    • Men:          0.8 % / 0.26 million

bildderfrau.de (IVW March 2016 / AGOF internet facts 2015-12):

  • Visits 1,577,590
  • Page Impressions 14.625.504
  • Unique User 1.13 mill.


Rates and Formats 2016

Formats Avg. Rate Price Zone 1 Price Zone 2
(not bookable) PD: Jan.-Feb.,
June-Aug., Dec.
PD: Mar.-May,
Sept.-Nov.
1/1 € 47,850 € 46,200 € 49,500
1/2 € 34,445 € 33,270 € 35,620
1/3 € 26,635 € 25,710 € 27,560
Formats Across Gutter
2/1 € 95,700 € 92,400 € 99,000
2 x 1/2 € 47,850 € 46,200 € 49,500

All rates in €, plus VAT.

Download factsheet here.


Target Group

BILD der FRAU Basis
Gender Women 95 51
Men 5 49
Age 14-19 years 1 7
20-29 years 7 14
30-39 years 10 14
40-49 years 17 18
50-59 years 21 18
60- 69 years 18 13
70 years and older 26 18
Household net income Up to € 1,000 6 7
€ 1,000 to € 1,249 6 5
€ 1,250 to € 1,499 9
7
€ 1,500 to € 1,999 19 16
€ 2,000 and above 60 66

Composition in %
Source: ma Presse I/2016, German-speaking population 14 years and older, 69.24 million


Combinations

The following combinations are available for booking:

Contact


Anett Groch

Anett Groch
General Manager Women´s Magazines

Großer Burstah 18-32
20457 Hamburg
Germany

+49 40 347 22737

+49 40 347 22738


Contact


Philipp H. Mankowski

Philipp H. Mankowski
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin
Germany

+49 30 2591 72572

+49 30 2591 72555


Owned by FUNKE MEDIENGRUPPE