Deutsche Seite

B. Z.

Quick search


  • Send

B.Z.


Largest daily newspaper in Berlin


B.Z. titel

B. Z.


Editorial Concept

The B.Z. is the largest daily newspaper in Berlin with the richest tradition. For more than 139 years, it has been an unmistakable hallmark of the city.


Day after day, the B.Z. reflects the soul of Berlin. As a modern popular newspaper, it knows the emotions of the people in the metropolis. It presents news from Berlin and Brandenburg, reports, sports, culture, puzzles and the scene - quickly and to the point.
The editorial approach of the B.Z. stands out:

  • With competent authors for politics and world events
  • With its own culture section
  • With a big, competent sports section
  • With two service pages that give practical tips for everyday life
  • With a 4-page puzzle special on Fridays


2016 Rates and Formats

(All rates in €, plus VAT)

Rate Card 2016

BZ ratecard 2015

B.Z. rate card 2016, valid as of 1st January 2016

Format Monday - Saturday Saturday + Sunday
1/1 page, 4c 19,862.00 21,400.00
1/2 page, 4c 9,936.00 10,700.00
Basic rate/mm, 4c 10.80 11.60

Key Data

  • Founding year: 1877
  • Publication: Every day (except holidays that fall on workdays) 
  • Copy prices: B.Z. Monday - Saturday € 0.90, B.Z. am Sonntag € 1.00
  • Sold circulation: 114,846 copies (IVW I/16, Mon-Sat); 179,875 copies(IVW I/16, Saturday+Sunday)
  • Reach: 350,000 readers in municipal area of Berlin, 393,000 readers in 
    distribution region of Berlin and Brandenburg (ma 2015 TZ)


Readership

Readers in K Structures in %
Gender Men 196 50
Women 197 50
Age 20-59 years 237 60
Net houshold income € 2,000 and more 190 48

Source: ma 2015 Tageszeitungen, Berlin and Brandenburg

Contact for regional campaigns


Marco Heinisch
Head of Marketing

+49 30 2591 73407

+49 30 2591 72433


Contact for national campaigns


Philipp H. Mankowski

Philipp H. Mankowski
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin
Germany

+49 30 2591 72572

+49 30 2591 72555