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AUTO BILD


Europes No. 1



AUTO BILD

Editorial Concept


AUTO BILD is the most popular and best-known German car magazine.*
Every Friday, AUTO BILD presents itself in four colours from cover to cover: sometimes hard on the metal with test and technology articles, and sometimes beyond the bumpers with extensive service topics.
Big new and used-car comparisons, repair-shop and tyre tests, up-to-date news and reader tips, as well as travel information and insurance topics, are important elements of the editorial concept.
Especially due to the strong emphasis on topics in the categories of service/technology/reports, AUTO BILD has acquired a high degree of competence for the readership with its diverse interests.
As a result, AUTO BILD is a competent guide and partner for millions of German drivers.


*According to a study by the TNS Emnid Insitute that was commissioned by Horizont.

 

Rates and Formats 2016

Format Ø Rate Rate Zone 1 Rate Zone 2
(not bookable) Sales data: Jan, Feb, June-Aug. Dec Sales data: March-May, Sept-Nov
1/1 4c 44.250 42.050 46.450
1/2 4c 30.400 28.600 32.200
1/4 4c 16.000 15.000 17.000

All rates in €, plus VAT

AUTO BILD Ratecard

Rate Card No. 33, valid as of 01.01.2016

 Please find our complete Ratecard 2016 here .


Key Data

  • First day of sales: Friday
  • Publication: Weekly
  • Copy price: € 1.90
  • Sold circulation IVW I/2016: 440.849 copies
  • Reach according to ma I 2016 Pressemedien:
  • Total: 4,5% / 3,13 million
  • Men: 8,8% / 2,97 million
  • Women: 0.4% / 0.16 million


Readership

AUTO BILD Basis
Age 14-19 years 5 7
20-39 years 34 29
40-59 years 42 36
60 years and older 19 28
Education Primary/secondary school 42 40
Secondary school certificate 35 29
University-entrance exam, university 23 30
Net household income Up to € 2,000 28 33
€ 2,000 and more 72 67

Composition in %
Source: ma 2016 Pressemedien I, men 14 years and older: 33,81 million


 

Contact


Philipp H. Mankowski

Philipp H. Mankowski
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin
Germany

+49 30 2591 72572

+49 30 2591 72555


Factsheet

All Data and facts in one overview